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Help Promoting Your Book
Tips for Self Promotion for Springer Book Authors
Author Brochure
Your Springer marketing team is keen to get the word out that your book has published and that it will be valuable to many readers. We have a number of very effective tools to do so making sure readers and librarians alike are aware of your book. For more detailed information please consult our brochure Innovation & Excellence. An Author’s Guide to Book Marketing at Springer.

If you were wondering what else there is that you, the author of the book, can do to help promote and publicize your publication – here is a short overview of extra activities that you can take care of from your desk. Please be assured that this is not in any way mandatory, it will simply help to get in touch with the most important people – the community that will read your book.
Tips for Self Promotion


Download your book's eFlyer from the Springer website and widely distribute it to your networks by email or at conferences


Feature a link to your book’s product page on springer.com in your email signature (Make use of the shortcut URL: www.springer.com/ISBN - including hyphens in ISBN)


Send your picture and short biography to golive@springer.com to get your own author section on your book’s product page


If your research and your name are widely known in the community check if you are featured on www.wikipedia.com. Many biographies include a list of publications with a link to the relevant publisher.


Make use of your website or blog if you have one and link to the your book's product page on springer.com


Make use of your company's or faculty's website to list your publications


Be active on any social networking site that you might prefer (Twitter, Facebook, your subject area's community forums etc) and mention your publication there. Don't forget to add value to the information, e.g. post a link to the first chapter etc.


Enhance the Amazon pages of your book by using the "I am the author" functionality. Provide Amazon with additional informal, images and even create your own video message.


Springer makes use of Amazon's Look Inside the Book feature and Google's Book Search - direct your peers there to read excerpts of your book.


Send any review of your book to your Publishing Editor at Springer. We make sure to publicize them.


Make use of the My Springer Publication logo and add it to your email signature. See instructions below.


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